Stock Beacon
StockBeacon aims to help young adults make their first investment with confidence.
Stock Beacon
StockBeacon aims to help young adults make their first investment with confidence.
Stock Beacon
StockBeacon aims to help young adults make their first investment with confidence.
Learntoinvestwithaplatformmadeforyoungpeopleenteringtheworldoffinance.UseinnovativetoolstoexploreBitcoin,ETFs,andbonds.Buildafuturethatgrowsstrongereveryday.
Learntoinvestwithaplatformmadeforyoungpeopleenteringtheworldoffinance.UseinnovativetoolstoexploreBitcoin,ETFs,andbonds.Buildafuturethatgrowsstrongereveryday.
Learntoinvestwithaplatformmadeforyoungpeopleenteringtheworldoffinance.UseinnovativetoolstoexploreBitcoin,ETFs,andbonds.Buildafuturethatgrowsstrongereveryday.
Learntoinvestwithaplatformmadeforyoungpeopleenteringtheworldoffinance.UseinnovativetoolstoexploreBitcoin,ETFs,andbonds.Buildafuturethatgrowsstrongereveryday.
Research
Through competitive research and user interviews, I found that most brokerage platforms offer an unfriendly experience for beginner investors. About 40% of users feel overwhelmed by barriers when they first start investing.
Research
Through competitive research and user interviews, I found that most brokerage platforms offer an unfriendly experience for beginner investors. About 40% of users feel overwhelmed by barriers when they first start investing.
Research
Through competitive research and user interviews, I found that most brokerage platforms offer an unfriendly experience for beginner investors. About 40% of users feel overwhelmed by barriers when they first start investing.
Robinhood
Public
Webull
Competitive Analysis
Robinhood is beginner-friendly with a trendy, youth-focused design. Public helps newcomers with clear term explanations and strong AI integration. Webull’s classic interface and full features cater to advanced users.
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
Interview Analysis
All five interviewees hope that investing can serve as a long-term goal for increasing their income. About 40% of new investors feel confused by complex technical terms and how to get started.
Affinity Map
Robinhood
Public
Webull
Competitive Analysis
Robinhood is beginner-friendly with a trendy, youth-focused design. Public helps newcomers with clear term explanations and strong AI integration. Webull’s classic interface and full features cater to advanced users.
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
Interview Analysis
All five interviewees hope that investing can serve as a long-term goal for increasing their income. About 40% of new investors feel confused by complex technical terms and how to get started.
Affinity Map
Robinhood
Public
Webull
Competitive Analysis
Robinhood is beginner-friendly with a trendy, youth-focused design. Public helps newcomers with clear term explanations and strong AI integration. Webull’s classic interface and full features cater to advanced users.
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
Interview Analysis
All five interviewees hope that investing can serve as a long-term goal for increasing their income. About 40% of new investors feel confused by complex technical terms and how to get started.
Affinity Map
Robinhood
Public
Webull
Competitive Analysis
Robinhood is beginner-friendly with a trendy, youth-focused design. Public helps newcomers with clear term explanations and strong AI integration. Webull’s classic interface and full features cater to advanced users.
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
I would worry about whether the investment platform is a well-known brokerage, for example, whether it is recognized by FINRA. I also search the broker’s name on Google or forums to check its credibility.
Ben
Quantitative Analyst
What I care about most is the minimum investment amount. When using a brokerage for the first time, I prefer to start investing with the smallest amount possible.
Abby
Student
Compared to Fidelity, I think Public’s mobile app is more user-friendly, and its UI is better.
Lee
Cashier
Interview Analysis
All five interviewees hope that investing can serve as a long-term goal for increasing their income. About 40% of new investors feel confused by complex technical terms and how to get started.
Affinity Map
Questions & Solutions
Questions & Solutions
Questions & Solutions
User Personas
Based on my research and survey findings, I created two personas to clarify user behavior patterns: one represents a first-time investor, and the other represents an experienced investor.
User Personas
Based on my research and survey findings, I created two personas to clarify user behavior patterns: one represents a first-time investor, and the other represents an experienced investor.
User Personas
Based on my research and survey findings, I created two personas to clarify user behavior patterns: one represents a first-time investor, and the other represents an experienced investor.
User Personas
Based on my research and survey findings, I created two personas to clarify user behavior patterns: one represents a first-time investor, and the other represents an experienced investor.
Task Flows
To move the design toward implementation, I defined two key task flows that best represent the app’s core functionalities.
Task Flows
To move the design toward implementation, I defined two key task flows that best represent the app’s core functionalities.
Task Flows
To move the design toward implementation, I defined two key task flows that best represent the app’s core functionalities.
Task Flows
To move the design toward implementation, I defined two key task flows that best represent the app’s core functionalities.
Find an Article
Find an Article
Find an Article
Find an Article
Explore Homepage
Explore Homepage
Explore Homepage
Explore Homepage
Logo and Design Language
Logo and Design Language
Logo and Design Language
Logo and Design Language
AI Genrated
I first used Canva’s AI tools to generate and iterate on a batch of Beacon logo concepts, then refined the final design manually. AI helped me quickly explore stylistic directions, but due to its limited training samples, the outputs tended to repeat similar motifs and often misinterpreted my revision instructions. As a result, the final logo is an improved version based on an AI-generated draft.
I first used Canva’s AI tools to generate and iterate on a batch of Beacon logo concepts, then refined the final design manually. AI helped me quickly explore stylistic directions, but due to its limited training samples, the outputs tended to repeat similar motifs and often misinterpreted my revision instructions. As a result, the final logo is an improved version based on an AI-generated draft.
I first used Canva’s AI tools to generate and iterate on a batch of Beacon logo concepts, then refined the final design manually. AI helped me quickly explore stylistic directions, but due to its limited training samples, the outputs tended to repeat similar motifs and often misinterpreted my revision instructions. As a result, the final logo is an improved version based on an AI-generated draft.
Brand Color
#0055FF
Brand Color
#0055FF
Brand Color
#0055FF
Brand Color
#0055FF
UI Primary Color
#01040A
UI Primary Color
#01040A
UI Primary Color
#01040A
UI Primary Color
#01040A
Secondary Color
#09265E
Secondary Color
#09265E
Secondary Color
#09265E
Secondary Color
#09265E
Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
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Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Figtree
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Figtree
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Figtree
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Figtree
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
AI Wireframes
During wireframing, I experimented with Framer’s Wireframer AI, which can quickly create web layout templates and placeholder text. The first draft helped outline the general site structure, but the specific content still required extensive adjustments afterward — including refining the internal structure of each section and the styling of individual content cards.
AI Wireframes
During wireframing, I experimented with Framer’s Wireframer AI, which can quickly create web layout templates and placeholder text. The first draft helped outline the general site structure, but the specific content still required extensive adjustments afterward — including refining the internal structure of each section and the styling of individual content cards.
AI Wireframes
During wireframing, I experimented with Framer’s Wireframer AI, which can quickly create web layout templates and placeholder text. The first draft helped outline the general site structure, but the specific content still required extensive adjustments afterward — including refining the internal structure of each section and the styling of individual content cards.
AI Wireframes
During wireframing, I experimented with Framer’s Wireframer AI, which can quickly create web layout templates and placeholder text. The first draft helped outline the general site structure, but the specific content still required extensive adjustments afterward — including refining the internal structure of each section and the styling of individual content cards.
Final Designs
The final deliverables include the homepage, the Learning Hub page, the All Articles page, the Article page, and the full task flow for “Find an Article.”
Final Designs
The final deliverables include the homepage, the Learning Hub page, the All Articles page, the Article page, and the full task flow for “Find an Article.”
Final Designs
The final deliverables include the homepage, the Learning Hub page, the All Articles page, the Article page, and the full task flow for “Find an Article.”
Final Designs
The final deliverables include the homepage, the Learning Hub page, the All Articles page, the Article page, and the full task flow for “Find an Article.”
The homepage introduces capital protection methods, investment products, investment strategies, multi-platform accessibility, the Learning Hub, membership content, and an FAQ section.
The Learning Hub includes a search bar, featured articles, and an investment glossary.
The “Find an Article” task flow guides users from the Learning Hub to the All Articles page and ultimately to viewing an article in detail.
Two videos generated using the AI video platform Pika were incorporated into the homepage.
Reflections
Reflections
Reflections
Reflections
Overall, this project was a very rewarding design experience. To differentiate each of my four design projects, I assign a unique theme to each one. For this project, the theme was “design integrated with AI.” My goal was to experiment with new tools—exploring where AI provides convenience, what future capabilities it may offer, and where its current limitations remain. Through this process, I aimed to understand which of my skills best complement AI and remain resilient in the long term.
Thanks for Reading!
Thanks for Reading!
Thanks for Reading!
Thanks for Reading!
2025©All rights reserved.
2025©All rights reserved.
2025©All rights reserved.