SeriMind
SeriMind is a product designed to improve people's mental state with professional therapy sessions and self-care tools.
SeriMind
SeriMind is a product designed to improve people's mental state with professional therapy sessions and self-care tools.
Project Category
App & Responsive Website Design
Timeline
Jan - Feb 2025
Problem
The homogenization and complexity of mental health apps make it difficult for users to quickly build trust.
Solution
Introduced “lightweight interactions” along with a multi-layered, flexible matching mechanism.
Impact
In the final prototype usability testing, 100% of participants were able to independently complete the “Schedule a Session with a Therapist” flow within 3 minutes.
Project Category
App & Responsive Website Design
Timeline
Jan - Feb 2025
Problem
The homogenization and complexity of mental health apps make it difficult for users to quickly build trust.
Solution
Introduced “lightweight interactions” along with a multi-layered, flexible matching mechanism.
Impact
In the final prototype usability testing, 100% of participants were able to independently complete the “Schedule a Session with a Therapist” flow within 3 minutes.
Goals
1
1
1
We want to better understand what type of emotional probelms cause user to seek third party help, so that we can better identify our target users.
We want to better understand what type of emotional probelms cause user to seek third party help, so that we can better identify our target users.
2
2
2
We want to discover the most effective ways to address our users' mental health needs and determine the best resources to support them.
We want to discover the most effective ways to address our users' mental health needs and determine the best resources to support them.
Research
To achieve the research goals, I conducted competitive analysis and user interviews. The insights gathered from these methods were later synthesized into an affinity map to identify key themes and opportunities.
Research
To achieve the research goals, I conducted competitive analysis and user interviews. The insights gathered from these methods were later synthesized into an affinity map to identify key themes and opportunities.
ahead
Headspace
Gratitude
How We Feel
Competitive Analysis
For example, Ahead relies heavily on theory and text content, Headspace offers too many functions, causing its meditation blogs to be overshadowed, Gratitude only provides a basic mood journaling feature, and How We Feel has a complicated mood tracking process.
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
Interview Analysis
The results revealed that the six interviewees experienced a wide range of emotions, including stress, low motivation, and fatigue.
Affinity Map
ahead
Headspace
Gratitude
How We Feel
Competitive Analysis
Interview Analysis
The results revealed that the six interviewees experienced a wide range of emotions, including stress, low motivation, and fatigue.
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
Affinity Map
ahead
Headspace
Gratitude
How We Feel
Competitive Analysis
Interview Analysis
The results revealed that the six interviewees experienced a wide range of emotions, including stress, low motivation, and fatigue.
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
If I hope the app doesn't just track my emotions, but also helps analyze them. I would like it to tell me how this time of anxiety compares to the last, highlighting any positive changes. I want to see my progress.
Tina
Designer
Simplicity is key for me—I don't want the app design to be too complicated.
Iris
Doctor
If I were to learn about topics related to emotions, I would prefer them to be presented in short videos, about one to two minutes long.
Dava
Accountant
Affinity Map
Questions & Solutions
Through interviews, we discovered that users expect the product to deliver visible results quickly. Based on this insight, we developed a series of design strategies and solutions to address this core need.
Questions & Solutions
Through interviews, we discovered that users expect the product to deliver visible results quickly. Based on this insight, we developed a series of design strategies and solutions to address this core need.
User Personas
Using the information collected, I created user personas to represent potential product users. These personas helped clarify their motivations, characteristics, and behavioral patterns, ensuring our design decisions aligned with real user needs.
User Personas
Using the information collected, I created user personas to represent potential product users. These personas helped clarify their motivations, characteristics, and behavioral patterns, ensuring our design decisions aligned with real user needs.
Ideate
After defining the project goals, solutions, and target users, I moved on to the planning and design phase. I created three user flows to simulate user interactions within the product, a site map to outline the overall structure, and conducted card sorting exercises to ensure the website’s terminology and hierarchy aligned with users’ mental models.
Ideate
After defining the project goals, solutions, and target users, I moved on to the planning and design phase. I created three user flows to simulate user interactions within the product, a site map to outline the overall structure, and conducted card sorting exercises to ensure the website’s terminology and hierarchy aligned with users’ mental models.
Logo Concept
The SeriMind’s logo integrates the letter "S" from "Serenity" with a heart-shaped form, creating a soft, rounded bird in a resting pose—symbolizing the tranquility and emotional freedom gained after a soothing experience.
Logo Concept
The SeriMind’s logo integrates the letter "S" from "Serenity" with a heart-shaped form, creating a soft, rounded bird in a resting pose—symbolizing the tranquility and emotional freedom gained after a soothing experience.
Animation Creation
To make the experience more engaging and to enhance the product’s unique identity, I incorporated motion design and interactive animations throughout the website.
Animation Creation
To make the experience more engaging and to enhance the product’s unique identity, I incorporated motion design and interactive animations throughout the website.
Design Language
The color palette is primarily warm-toned, featuring a vibrant orange as the main color. This creates a sunny, confident, and uplifting atmosphere that evokes warmth and motivation. Based on this direction, I also established a consistent visual system, including typography, components, and layout styles.
Design Language
The color palette is primarily warm-toned, featuring a vibrant orange as the main color. This creates a sunny, confident, and uplifting atmosphere that evokes warmth and motivation. Based on this direction, I also established a consistent visual system, including typography, components, and layout styles.
Main Color
#F46534
Secondary Color
#F8E6DE
Tertiary Color
#C8E06A
Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Aa
Rubik
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuywxyz
1234567890.,:;?!/
Final Designs
The final deliverables include the homepage, the therapist page, and three main task flows. I also designed responsive layouts for desktop and mobile, including reminder settings optimized for smaller screens.
Final Designs
The final deliverables include the homepage, the therapist page, and three main task flows. I also designed responsive layouts for desktop and mobile, including reminder settings optimized for smaller screens.
We wanted users to feel professional support and emotional warmth while browsing. The homepage highlights therapist connections and self-care tools, enhanced with vibrant colors, animations, and playful illustrations that create a friendly, distinctive experience.
Schedule a Session
Enter Session
Take a SereniPath Course
SeriMind offers Therapist On the Day for instant support and several quick-match options like Matching Hall and Best Answer Match, helping users connect with therapists efficiently and meaningfully.
SeriMind is always here to support and grow with you. The platform offers daily reminders, milestone achievements, and motivational rewards. Every step of your progress is acknowledged, recorded, and celebrated.
Reflections
Reflections
Looking back on this project, I would love to conduct more user interviews on multi-way matching with therapists. Currently, the number of interviewees is insufficient to show a strong preference for the options.
I would also like to conduct more surveys or usability tests to learn if the current self-guided tools are useful to users. The interviews I conducted to research effective methods are pretty customized due to participants' individual experiences. For example, users with an art background prefer painting to calm down, while those who journal a lot prefer writing. Ultimately, I want to return to the basics to study their fundamental logic, combining it with scientific therapy methods to simplify the product.
Thanks for Reading!
Thanks for Reading!
2026©All rights reserved.
2026©All rights reserved.